Clinical trial recruitment is one of the main sectors that have started to implement various technological advancements. Researchers experiment with recruitment methods and invest a lot in participants, as a huge percentage of studies experience delays or fail due to poor recruitment (“A paradigm shift in patient recruitment for clinical trials,” 2017).
In fact, digital recruiting is becoming one of the most effective methods for clinical trial recruitment. What’s more, digital recruiting is outpacing traditional methods, such as newspapers, radio ads, and fliers (Gross et al., 2014). Google and its numerous services have revolutionized today’s society. To be more precise, Google AdWords is one of the most popular methods to recruit motivated and eligible participants online.
But what’s Google AdWords? Google AdWords can be the defined as the placement of sponsored links in Google searches. Researchers can simply purchase links that users can see – only when certain keywords are used, which can increase the size of the sample and improve the inclusion criteria (Jones et al., 2012).